My son got a new bike last week. While expounding the virtues of helmet wearing to him (as a child our mom used graphic descriptions involving melons and sidewalks, I was a little less eloquent) I realized I didn’t own a helmet. I bought the standard ugly helmet and am sworn to wear it, but I wish there was something cooler! Anna Haupt and Terese Alstin had the same thought yet they are genius enough to fix the problem. When I started watching the video I expected some kind of trick (I’m wary of all internet videos after this one) However, they’re chic, genius and prohibitively expensive. I can only hope that with time the production costs come down. I am also fantasizing about the awesome future fashion collabs-Phoebe Philo x Hovding anyone??